News
Our latest updates, events, thoughts, product launches and concept design work.
Does ISO Certification Matter When Choosing a Design Consultancy?
Many design agencies run on talent alone. However if you're a startup, large business or medical device company then you'll want to be assured that your project, and the wider business, is being run properly. Here is why ISO certification is worth looking for in a design consultancy, and why ISO 9001 is the right standard for a design partner to hold.
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Meet Tone Product Design at Med-Tech Expo 2026
We’re exhibiting at Med-Tech Expo from 3-4 June. Visit us in Hall 7, Stand JJ52 to discover how smart design and great usability can help your next medical product succeed.
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Free Weighted Concept Decision Matrix: A Data-Driven Concept Selection Tool
You have a range of exciting new product concepts. That's great - but how do you choose between them? Our latest free resource, the Weighted Concept Decision Matrix, gives product teams a clear methodology to compare and contrast concepts that's grounded in what really matters for your business.
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Do you need to transform an idea or technology into a standout product?
Early-stage product company? Interesting idea, but need it to be properly shaped before patent filing? Take a look at our Design Vision sprints - designed for founders and SMEs and help advance early stage product concepts, ahead of IP applications.
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Next Generation Wellness: The Key Trends Shaping Product Innovation
The wellness industry is entering a new phase. One defined by deeper human understanding, emerging health priorities, and more nuanced measures of wellbeing. These shifts create powerful opportunities to design products and services that are not just smarter but also more meaningful.
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Why the future of MedTech is being led by consumers
Medical technology is no longer confined to clinical settings. As health moves into our daily routines, Oscar Daws explores why the 'Consumerisation of MedTech' is the new frontier for design and the key to winning in a competitive market.
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