News
Our latest updates, events, thoughts, product launches and concept design work.
Competing with Cheap: Designing Sustainable Products in the Era of Throwaway Culture
How can businesses meet their sustainability goals while competing against cheap products built on a linear system of ‘take-make-dispose’?
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Stop Solving Technical Problems. Start Solving People Problems.
Why do 75%-80% of medtech startups fail to make a real impact? Oscar Daws explains how to avoid a common pitfall in MedTech Innovation.
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Meet Tone at MedTech Innovation Expo 2025
MedTech Innovation Expo is just around the corner. Book a meeting with Tone to discuss how we can support you design, develop and deliver breakthrough health and medical products.
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Free Product Design Clinics by Tone
Are you developing, or thinking of developing, a new product? Tone are providing free 45-minute product design and development consultation sessions for the creative and innovation community.
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Tone Talks to Design Week About Creativity and Innovation
Co-founder Oscar Daws shares seven ways creative teams can enhance and expand their creative thinking to drive consistent and meaningful design innovation.
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Why complex products need designers to help keep things simple
The importance of good user-centred design process cannot be overstated when developing advanced technologies. Tone's founder Oscar Daws spoke to DesignWanted about how to ensure that even the most advanced products remain intuitive and user-friendly.
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