News
Our latest updates, events, thoughts, product launches and concept design work.
Do you need to transform an idea or technology into a standout product?
Early-stage product company? Interesting idea, but need it to be properly shaped before patent filing? Take a look at our Design Vision sprints - designed for founders and SMEs and help advance early stage product concepts, ahead of IP applications.
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Next Generation Wellness: The Key Trends Shaping Product Innovation
The wellness industry is entering a new phase. One defined by deeper human understanding, emerging health priorities, and more nuanced measures of wellbeing. These shifts create powerful opportunities to design products and services that are not just smarter but also more meaningful.
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Why the future of MedTech is being led by consumers
Medical technology is no longer confined to clinical settings. As health moves into our daily routines, Oscar Daws explores why the 'Consumerisation of MedTech' is the new frontier for design and the key to winning in a competitive market.
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Key takeaways from the FDA’s General Wellness guidance for low-risk devices
As healthcare moves increasingly into the home, more products are offering advanced sensing that help us live better lives. However, there are limits on how far you can go without becoming a medical device. This is a summary of our takeaways from the FDA’s updated policy for teams developing products in healthcare innovation.
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Are you innovating fast enough to stay ahead?
Are you innovating fast enough to stay ahead? In today’s world, competitors move faster than ever - and new ones can appear from nowhere. That’s why enterprise businesses turn to Tone. Want to see how we help teams break through?
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Archetype Opportunity Matrix: A structured way to choose the right product to develop
We've created a structured tool for early-stage product planning. Our Archetype Opportunity Matrix helps teams evaluate potential product categories and solution spaces early in development, before time and resources are locked into specific ideas.
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