We design products that drive commercial success
We are a creative design team based in London, who help ambitious companies transform ideas into successful products
Trusted by global brands, fast-moving startups, and ambitious innovators
We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that elevate their brand above the competition.
Tone co-founders Oscar Daws and Matt Durbin
“Tone focused on the end user throughout - resulting in a breakthrough product that's easy and intuitive to use.”
Mark Kelly, Chief Operating Officer at ORDRE
“Tone are a friendly, helpful team who are diligent, professional and always very clear with their communication. They always deliver on time and are a pleasure to work with.”
Steve Gates, Design Manager at Joseph Joseph
“A simply superb job of managing the whole process. Everyone was impressed with the results.”
Dr. Stephen Green, Imperial College London
In the news
Tone wins European Product Design Awards 2022
Tone picks up the top design prize for two winning entries in this year’s European Product Design Awards.
Right to Repair Design Principles
Right to Repair legislation is here to stay. Whilst it addresses our throw away tech culture, it has left many businesses grappling with the commercial impact. Read our design for repair best practice guide to understand how to minimise future costs and achieve longer term benefits.