We design products that drive commercial success

We are a creative design team based in London, who help ambitious companies transform ideas into successful products

Joseph Joseph Salad Preparation

Experts in using design thinking to deliver business value

We balance client goals with customer needs to design products that resonate in the marketplace.

Trusted by global brands, fast-moving startups, and ambitious innovators

We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that elevate their brand above the competition.

Tone co-founders Oscar Daws and Matt Durbin

“Tone focused on the end user throughout - resulting in a breakthrough product that's easy and intuitive to use.”

Mark Kelly, Chief Operating Officer at ORDRE

“Tone are a friendly, helpful team who are diligent, professional and always very clear with their communication. They always deliver on time and are a pleasure to work with.”

Steve Gates, Design Manager at Joseph Joseph

“A simply superb job of managing the whole process. Everyone was impressed with the results.”

Dr. Stephen Green, Imperial College London

In the news

Tone wins European Product Design Awards 2022

Tone picks up the top design prize for two winning entries in this year’s European Product Design Awards.

Right to Repair Design Principles

Right to Repair legislation is here to stay. Whilst it addresses our throw away tech culture, it has left many businesses grappling with the commercial impact. Read our design for repair best practice guide to understand how to minimise future costs and achieve longer term benefits.