We design products that drive commercial success

We are a creative design team based in London, who help ambitious companies transform ideas into successful products

Experts in using design thinking to deliver business value

We balance client goals with customer needs to design products that resonate in the marketplace.

Trusted by global brands, fast-moving startups, and ambitious innovators

We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that elevate their brand above the competition.

Tone co-founders Oscar Daws and Matt Durbin

Proteus Logo
Joseph Joseph Logo
Imperial College London Logo
Mars Wordmark logo
cortirio logo
Medirio Logo
ORDRE Logo
Jaguar Land Rover Logo
enmovi Logo
MW Diagnostic logo

“A simply superb job of managing the whole process. Everyone was impressed with the results.”

Dr. Stephen Green, Imperial College London

“Tone were always able to surprise us with the final results, going over and beyond our requests. Absolutely outstanding service from start to finish.”

Giorgia Sterza, Community and Culture Leader at InMotion (Jaguar Land Rover)

“I am very pleased with how the project was carried out. We spent a good amount of time aligning our work and constantly discussing important aspects of the product. I really appreciated Tone's support, and I look forward to further fruitful collaborations.”

Matteo De Donatis, Chief Product Officer at Medirio

In the news

Our pick of the best new product design software reaching maturity

Over the last decade there have been some very exciting developments in the software available for product design professionals, which are now reaching maturity. Here we highlight 4 apps that are changing the way product designers work and collaborate.

Design for Behaviour Change With World Leading Universities

Behaviour change is a term that’s typically associated with big budget awareness campaigns or gamified app designs. But is it possible to design a physical product that is not only appealing to buy, but encourages its users to fundamentally change their habits?