Happier and healthier lives, by design

We are a creative product design team based in London, working with ambitious companies to develop innovative and commercially successful products that make a difference.

Quattrii Inhaler by Tone Product Design

We design and develop new products that make a difference

Our ISO-9001 certified approach enables us to be highly creative within tight constraints, whilst also ensuring our designs are easy to use, aesthetically beautiful and commercially successful.

Designing a Sustainable Drug Delivery Platform

All-in-One Food Preparation

Mass Screening for Diabetes
See more of our work

Trusted by global brands, fast-moving startups, and ambitious innovators

We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that delight their customers and elevate their brand above the competition.

Learn more about us

“Tone focused on the end user throughout - resulting in a breakthrough product that's easy and intuitive to use.”

Mark Kelly, Chief Operating Officer at ORDRE

“Tone are a friendly, helpful team who are diligent, professional and always very clear with their communication. They always deliver on time and are a pleasure to work with.”

Steve Gates, Design Manager at Joseph Joseph

“Tone expertly led the Industrial Design for EnMovi’s MotionSense 2.0 wearable (...) They quickly delivered elegant and pragmatic solutions that addressed our patient’s needs and we look forward to working with them as our portfolio grows.”

Nick Reddall, Director of Product Development

“Tone was a reliable, knowledgeable and trustworthy partner. They integrated seamlessly with our team, adapting to our evolving needs. ”

Victor Gil, Lead Engineer at Kingfisher

“Tone took the time to truly understand both user needs and our technical requirements, creating design directions that balanced both perfectly. We learned so much from their approach and expertise. ”

Marcus Rauch, Co-founder and CSO at Alphabiomics

In the news

Is Hardware the New Moat for Digital Health Startups?

AI has made health apps quick to copy, and adding a device won't save you on its own. Writing in The Engineer, Oscar Daws explains what makes a digital health startup defensible: essential hardware, patents and clinical validation.

Read more

The Art of Medtech Design: Why Design Belongs at the Start of Medical Product Development

Oscar Daws joined the Project Medtech podcast to talk about the art of medtech design. He explains why design should shape medical products from day one, why packaging matters more than people think, and the mistakes he sees medtech startups make.

Read more

Let's make a difference.
Book a Free 15-min Consultation