We design products that drive commercial success

We are a creative design team based in London, who help ambitious companies transform ideas into successful products

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Experts in using design thinking to deliver business value

We balance client goals with customer needs to design products that resonate in the marketplace.

Trusted by global brands, fast-moving startups, and ambitious innovators

We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that elevate their brand above the competition.

Tone co-founders Oscar Daws and Matt Durbin

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“A simply superb job of managing the whole process. Everyone was impressed with the results.”

Dr. Stephen Green, Imperial College London

“Tone were always able to surprise us with the final results, going over and beyond our requests. Absolutely outstanding service from start to finish.”

Giorgia Sterza, Community and Culture Leader at InMotion (Jaguar Land Rover)

“I am very pleased with how the project was carried out. We spent a good amount of time aligning our work and constantly discussing important aspects of the product. I really appreciated Tone's support, and I look forward to further fruitful collaborations.”

Matteo De Donatis, Chief Product Officer at Medirio

In the news

Translating Research Into Successful Products

Academic projects often result in insights, ideas and hypotheses that still need to be tested with physical product concepts and prototypes to unlock their true commercial value. Whether you’re intending to produce a small batch of units to test in a study or move towards high-volume manufacture, there are some key things to consider before jumping in and beginning product design development ...

Tone Talks to Fast Company About Design for Health

Just because something technically does its job doesn’t mean that people will be happy to use it.