Happier and healthier lives, by design

We are a creative design team based in London, working with ambitious companies to develop innovative and commercially successful products that make a difference.

Bloom Steamer kitchenware-product design-Tone

We are experts in using design to deliver better products

We balance client goals with user needs to design products that resonate in the marketplace.

Trusted by global brands, fast-moving startups, and ambitious innovators

We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that delight their customers and elevate their brand above the competition.

Tone co-founders Oscar Daws and Matt Durbin

“Tone focused on the end user throughout - resulting in a breakthrough product that's easy and intuitive to use.”

Mark Kelly, Chief Operating Officer at ORDRE

“Tone are a friendly, helpful team who are diligent, professional and always very clear with their communication. They always deliver on time and are a pleasure to work with.”

Steve Gates, Design Manager at Joseph Joseph

“With their hands-on ‘think-make-check’ approach, Tone seamlessly integrated with our internal design and engineering functions. We look forward to working with them as our portfolio grows.”

Nick Reddall, Director of Product Development at EnMovi

In the news

Tone Talks to Fast Company About UX Design for Medtech

Designing devices to meet users’ emotional and social needs isn’t just a nice to have — it can increase compliance, alleviate anxiety and improve the overall experience.

Tone wins two iF DESIGN AWARDS

We’re excited to announce two iF DESIGN AWARD 2024 wins for Tone, with the Henchman Tripod Ladder and Henchman Lifting Harness!