Happier and healthier lives, by design

We are a creative product design team based in London, working with ambitious companies to develop innovative and commercially successful products that make a difference.

Quattrii Inhaler by Tone Product Design

We design and develop new products that make a difference

Our ISO-9001 certified approach enables us to be highly creative within tight constraints, whilst also ensuring our designs are easy to use, aesthetically beautiful and commercially successful.

Accelerating Post‑Operative Recovery With MedTech Wearables

All-in-One Food Preparation

Helping Surgeons Breathe Easy
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Trusted by global brands, fast-moving startups, and ambitious innovators

We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that delight their customers and elevate their brand above the competition.

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“Tone focused on the end user throughout - resulting in a breakthrough product that's easy and intuitive to use.”

Mark Kelly, Chief Operating Officer at ORDRE

“Tone are a friendly, helpful team who are diligent, professional and always very clear with their communication. They always deliver on time and are a pleasure to work with.”

Steve Gates, Design Manager at Joseph Joseph

“Tone expertly led the Industrial Design for EnMovi’s MotionSense 2.0 wearable (...) They quickly delivered elegant and pragmatic solutions that addressed our patient’s needs and we look forward to working with them as our portfolio grows.”

Nick Reddall, Director of Product Development

“Tone was a reliable, knowledgeable and trustworthy partner. They integrated seamlessly with our team, adapting to our evolving needs. ”

Victor Gil, Lead Engineer at Kingfisher

“Tone took the time to truly understand both user needs and our technical requirements, creating design directions that balanced both perfectly. We learned so much from their approach and expertise. ”

Marcus Rauch, Co-founder and CSO at Alphabiomics

In the news

Free Weighted Concept Decision Matrix: A Data-Driven Concept Selection Tool

You have a range of exciting new product concepts. That's great - but how do you choose between them? Our latest free resource, the Weighted Concept Decision Matrix, gives product teams a clear methodology to compare and contrast concepts that's grounded in what really matters for your business.

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Do you need to transform an idea or technology into a standout product?

Early-stage product company? Interesting idea, but need it to be properly shaped before patent filing? Take a look at our Design Vision sprints - designed for founders and SMEs and help advance early stage product concepts, ahead of IP applications.

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Let's discuss how we can collaborate on your next project
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