We provide an end-to-end innovation service built around your goals

We discover exciting opportunities for innovation, design brand new products and deliver them successfully to market.

Tone digital product design

Our approach

Discover innovative opportunities

Looking ahead to determine what's next?

We provide strategic insights and actionable ideas that will help your business stand out and create value

Read more

Design and develop your idea

Need a team to turn your idea into a commercial product?

Our creative process matures early ideas into desirable, feasible and viable products

Read more

Deliver outstanding products to market

Almost ready to launch your product?

From mass manufacture to software development, we work with suppliers to ensure final products execute on the design vision and meet exacting technical requirements

Read more

Our toolkit

Tone's in-house skillset spans every stage of the product development process, allowing us to work as the design authority throughout the project.


  • Market Research
  • Design Trend Research
  • Unique Insights
  • Creative Workshops
  • Stakeholder Identities
  • Customer Journeys
  • Product Development Roadmap


  • Idea Generation
  • Human Factors
  • User Experience
  • Industrial Design and Styling
  • 3D CAD Modelling
  • User Interface
  • Visual Brand Language
  • Packaging Design
  • Photo-realistic Renders


  • Working Physical Models
  • Aesthetic Models
  • Design for Manufacture
  • Production Samples
  • Supplier Relations
  • Digital Design Prototypes
  • Animations
  • Design System Guidelines

Learn more about our work by reading some of our case studies