We provide an end-to-end innovation service built around your goals

We discover exciting opportunities for innovation, design brand new products and deliver them successfully to market.

Tone Product Design - Approach to Product Design Innovation

Our approach

Discover innovative opportunities

Looking ahead to determine what's next?

We provide strategic insights and actionable ideas that will help your business stand out and create value

Read more

Design and develop your idea

Need a team to turn your idea into a commercial product?

Our creative process matures early ideas into desirable, feasible and viable products

Read more

Deliver outstanding products to market

Almost ready to launch your product?

From mass manufacture to software development, we work with suppliers to ensure final products execute on the design vision and meet exacting technical requirements

Read more

Our toolkit

Tone's in-house skillset spans every stage of the product development process, allowing us to work as the design authority throughout the project.


  • Competitor Landscaping
  • User Research
  • Insights and Innovation Opportunities
  • Creative Workshops
  • User Experience Mapping
  • Product Development Roadmap
  • Product Range Strategy
  • Strategic Advisory


  • Idea Generation
  • User Experience
  • Industrial Design and Styling
  • Colours, Materials, Finishes
  • 3D CAD Modelling and CGI Renders
  • User Interface
  • Visual Brand Language
  • Packaging Design


  • Physical Prototypes
  • Aesthetic Models
  • Detailed Design
  • Documentation
  • Digital Design Prototypes
  • CGI Renders
  • Supplier Liaison
  • Instructions for Use

Learn more about our work by reading some of our case studies