Driving Sales Through Intelligence

Pearlfinders are a business intelligence platform, providing insights and 'reasons to connect' for sales executives across the globe. With an outdated platform design and a compromised user experience, customers were struggling to make the most of the product.

Tone were asked to conduct a User Experience (UX) audit of the site and re-design the platform from the ground up, with a focus on enabling customers to make the most of the vast wealth of data and insights available and drive up customer retention.

What we did

  • Design System
  • User Experience
  • User Interface


  • Startup
  • Tech

“Tone were able to distil many complex features into a unified and coherent product that is not only easy and intuitive to use, but looks great too. ”

Anthony Cooper, Managing Director at Pearlfinders

UI Design Guidelines

The Challenge

Overhaul the User Experience (UX) and User Interface (UI) design of the entire platform, with a focus on driving an increase in user retention and re-aligning the product towards a data driven value proposition.

Scalable Design System

We built a comprehensive design system, which allows Pearlfinders to incrementally build out their product while retaining design and interaction consistency across the entire site.

We created a full design toolkit, including all key components and templates, to make the design of new features simple for the internal development team.