Your Health, at Home

Malebox is helping men take control of their fertility health by delivering the first fully comprehensive at home male fertility testing kit.

Tone supported Malebox in the design of the packaging and unboxing experience of the kit, which works to reduce barriers around fertility testing and increase access to fertility advice.

What we did

  • Healthcare Packaging Design
  • Prototyping


  • Biotech
  • Medical
  • Startup

How it works

Through a simple mail order kit, Malebox allows semen samples to be sent to accredited partner labs. After analysis, customers receive a report with personalised lifestyle advice to improve fertility health, empowering men with knowledge they may not have otherwise got.

The challenge

To create a positive and seamless user experience for the at home Malebox kit in spite of key technical challenges like refrigeration of contents during shipping. Tone helped Malebox create a clear and intuitive packaging solution at all stages of the user experience, from unboxing to instructions to return, all while maintaining a premium feel.

Product photography credit: Malebox
Renders by Tone