Steaming Made Simple

Tone were asked by Joseph Joseph to design a new plastic steamer that would differentiate from the current marketplace through both aesthetic design and functional innovation.

The Bloom™ Steamer's bold 6-petal design achieves this through a pure and simple aesthetic, with a fork handle that allows the user to remove the steamer while keeping their hands far away from the heat. Now available globally.

What we did

  • Engineering
  • Industrial Design
  • Prototyping


  • Consumer
  • Homeware

The Challenge

To refresh the design of one of Joseph Joseph's classic products with a new, eye catching and differentiated aesthetic - while also coming up with a unique functional innovation to make steaming simple.

Two Products, One Language

We extended the distinctive design of the Bloom steamer to a steel version, offering all the same unique features but with the additional option to remove the handle completely when steaming larger foods.

Product photography credit: Joseph Joseph