When it comes to product innovation, especially in the homewares market, it’s not always the biggest ideas that have the biggest impact. Sometimes the most impressive work is done by identifying those everyday problems that nobody has yet addressed.
Tone co-founder Oscar Daws talks to DesignWanted about why it’s sometimes more about reinventing the ordinary than surprising the world with something entirely new, and explains how this approach was applied to the new Joseph Joseph Flow™ Easy-fill Ice-cube Tray.
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Homewares Product Design: Is invention enough?
Homeware product design has tended to focus on making common tasks quicker and easier, but today’s consumer is looking for more than clever solutions.
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