We design products that drive commercial success
We are a creative design team based in London, who help ambitious companies transform ideas into successful products
Experts in using design thinking to deliver business value
We balance client goals with customer needs to design products that resonate in the marketplace.
Trusted by global brands, fast-moving startups, and ambitious innovators
We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that elevate their brand above the competition.
Tone co-founders Oscar Daws and Matt Durbin
In the news
UX Design Considerations for Wearable Medical Devices
Wearables in the healthcare sector can and should strive for a more enhanced user experience that fits seamlessly into a patient’s everyday life. By leveraging good UX principles and a user centred approach to design, we can optimise our designs with the people who will wear these devices, increasing usability and the effectiveness of therapy.
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Translating Research Into Successful Products
Academic projects often result in insights, ideas and hypotheses that still need to be tested with physical product concepts and prototypes to unlock their true commercial value. Whether you’re intending to produce a small batch of units to test in a study or move towards high-volume manufacture, there are some key things to consider before jumping in and beginning product design development ...
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