Happier and healthier lives, by design

We are a creative product design team based in London, working with ambitious companies to develop innovative and commercially successful products that make a difference.

We are experts in using design to deliver better products

We balance client goals with user needs to design products that resonate in the marketplace.

All-in-One Food Preparation

Helping Surgeons Breathe Easy

Putting Lab-Level Diagnostics in Your Pocket

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Trusted by global brands, fast-moving startups, and ambitious innovators

We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that delight their customers and elevate their brand above the competition.

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Tone co-founders Oscar Daws and Matt Durbin

“Tone focused on the end user throughout - resulting in a breakthrough product that's easy and intuitive to use.”

Mark Kelly, Chief Operating Officer at ORDRE

“Tone are a friendly, helpful team who are diligent, professional and always very clear with their communication. They always deliver on time and are a pleasure to work with.”

Steve Gates, Design Manager at Joseph Joseph

“Tone seamlessly integrated with our internal design and engineering functions. They quickly delivered elegant and pragmatic solutions that addressed our patient’s needs and we look forward to working with them as our portfolio grows.”

Nick Reddall, Director of Product Development at EnMovi

In the news

Tone wins a Red Dot Design Award

We’re delighted to announce that Tone Product Design have been recognised with a Red Dot international design award.

Tone Talks to Fast Company About UX Design for Medtech

Designing devices to meet users’ emotional and social needs isn’t just a nice to have — it can increase compliance, alleviate anxiety and improve the overall experience.

Let's discuss how we can collaborate on your next project

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