Happier and healthier lives, by design

We are a creative product design team based in London, working with ambitious companies to develop innovative and commercially successful products that make a difference.

Quattrii Inhaler by Tone Product Design

We are experts in the design, engineering, and manufacture of new products

Our unique, ISO-9001 certified approach allows us to be highly creative within tight constraints, whilst also ensuring our designs are easy to use, aesthetically beautiful and commercially successful.

Helping Surgeons Breathe Easy

All-in-One Food Preparation

Accelerating Post‑Operative Recovery With MedTech Wearables
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Trusted by global brands, fast-moving startups, and ambitious innovators

We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that delight their customers and elevate their brand above the competition.

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“Tone focused on the end user throughout - resulting in a breakthrough product that's easy and intuitive to use.”

Mark Kelly, Chief Operating Officer at ORDRE

“Tone are a friendly, helpful team who are diligent, professional and always very clear with their communication. They always deliver on time and are a pleasure to work with.”

Steve Gates, Design Manager at Joseph Joseph

“Tone expertly led the Industrial Design for EnMovi’s MotionSense 2.0 wearable (...) They quickly delivered elegant and pragmatic solutions that addressed our patient’s needs and we look forward to working with them as our portfolio grows.”

Nick Reddall, Director of Product Development

“Tone was a reliable, knowledgeable and trustworthy partner. They integrated seamlessly with our team, adapting to our evolving needs. ”

Victor Gil, Lead Engineer at Kingfisher

“Tone took the time to truly understand both user needs and our technical requirements, creating design directions that balanced both perfectly. We learned so much from their approach and expertise. ”

Marcus Rauch, Co-founder and CSO at Alphabiomics

In the news

Stay Ahead in Product Design with Insights, Tools and Free Resources

The industry is moving fast — our newsletter helps you move faster. Each month we share curated insights, free tools, and behind-the-scenes thinking from a consultancy working hand-in-hand with leading product teams. Subscribe and get the same strategies that power award-winning, people-centred design — delivered straight to your inbox.

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Industrial Design AI Cheatsheet 2025: Where To Plug AI Into Your Product Design Workflow

We mapped proven AI tools to every stage of the double-diamond design process, so product teams can move faster without compromising quality, IP, or compliance. Download the 2-page cheatsheet to see exactly where LLMs, sketch visualisers, generative image tools, and CAD features add value today.

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