Happier and healthier lives, by design

We are a creative product design team based in London, working with ambitious companies to develop innovative and commercially successful products that make a difference.

We are experts in using design to deliver better products

We balance client goals with user needs to design products that resonate in the marketplace.

All-in-One Food Preparation

Helping Surgeons Breathe Easy

Putting Lab-Level Diagnostics in Your Pocket

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Trusted by global brands, fast-moving startups, and ambitious innovators

We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that delight their customers and elevate their brand above the competition.

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Tone co-founders Oscar Daws and Matt Durbin

“Tone focused on the end user throughout - resulting in a breakthrough product that's easy and intuitive to use.”

Mark Kelly, Chief Operating Officer at ORDRE

“Tone are a friendly, helpful team who are diligent, professional and always very clear with their communication. They always deliver on time and are a pleasure to work with.”

Steve Gates, Design Manager at Joseph Joseph

“Oscar and Matt at Tone expertly led the Industrial Design for EnMovi’s MotionSense 2.0 wearable (...) They quickly delivered elegant and pragmatic solutions that addressed our patient’s needs and we look forward to working with them as our portfolio grows.”

Nick Reddall, Director of Product Development at EnMovi

“Tone was a reliable, knowledgeable and trustworthy partner. They integrated seamlessly with our team, adapting to our evolving needs. ”

Victor Gil, Lead Engineer at Kingfisher

In the news

Tone Talks to Design Week About Creativity and Innovation

Co-founder Oscar Daws shares seven ways creative teams can enhance and expand their creative thinking to drive consistent and meaningful design innovation.

Why complex products need designers to help keep things simple

The importance of good user-centred design process cannot be overstated when developing advanced technologies. Tone's founder Oscar Daws spoke to DesignWanted about how to ensure that even the most advanced products remain intuitive and user-friendly.

Let's discuss how we can collaborate on your next project

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