Trusted by global brands, fast-moving startups, and ambitious innovators

We are a team of designers, engineers and strategic thinkers who collaborate closely with our clients and deliver products to be proud of.

Commercial Creativity

Tone are a world-class team of product design and innovation specialists, led by founders Oscar Daws and Matthew Durbin. The company was founded in 2016 as an agile and highly creative product design consultancy on a mission to create happier and healthier lives, by design.

Tone's work has gone on to win multiple international design awards, be exhibited in design museums, and become international bestsellers. Countless people interact with products we've designed every day, everywhere from hospitals to the high street.

We pride ourselves on our ability to leverage creativity to generate commercial value - and put our client's business interests at the heart of every design decision.

Product Design

We are experts in the design and development of new products. Whether it's a brand new product or a next generation offering, we keep the customer at the heart of our process and use strategic design thinking to deliver products that drive business growth for years to come.

Key Expertise
Intellectual Property Creation
Product Design and Development
Design for Manufacture

Digital Design

From connected apps to embedded interfaces, creating a seamless user experience across every touchpoint is crucial. Our expertise in digital design allows us to implement a holistic and consistent design vision that bridges physical with digital.

Key Expertise
User Experience Design
User Interface Design
Development Support

Read about our approach

Your trusted design partner

We work with inspiring clients from sectors including consumer goods, medical, transport and more - delivering top tier work that drives their business forward.

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