In his article for The Journal of mHealth, our co-founder Oscar Daws explores how to avoid a common pitfall in MedTech product development: focussing too heavily on technical R&D, while overlooking the critical importance of truly understanding user needs and behaviours.
Oscar explains how we help clients identify which problems are truly worth solving, and why that distinction can make or break a product’s success. From asking better questions to shaping a more human-first approach to innovation, the piece offers practical techniques to help ideas gain traction where it matters most: in the real world.
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Tone wins a Red Dot Design Award
We’re delighted to announce that Tone Product Design have been recognised with a Red Dot international design award.
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