We work closely with our clients to design and develop truly innovative new products.

Creating commercially successful products demands a deep empathy for the end user, the right idea and a rigorous attention to detail.
We provide genuine innovation, through unique and beautifully executed products.
Our product design expertise allows us to take ideas all the way from early concept through to development and manufacture.

Find the Real Problem

The process starts with defining the correct brief. Working with you, we strategically develop a project that is right for your organisation, by understanding and analysing the problem you are trying to solve. Through collaborative workshops and user research techniques, we identify the right approach that will ensure the product resonates with your customers.

Develop the Right Idea

The core of any good product is a great idea. The key is to generate hundreds of ideas, and filter them down to the best.

Solving problems well requires an iterative process of quickly building solutions, testing them, refining and building again. This approach speeds up development, and reduces risk.

Product Design - Industrial Design Process

Design for Manufacture

Once the design idea has been perfected, we sweat the details and develop the product from a technical standpoint. This ratifies the business model through prototyping, the selection of manufacturing processes and cost analysis.

We then work closely with factories at home and abroad to finalise designs for tooling and manufacture at scale.

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Product Design Capabilities

User Research
Opportunity Definition
Trend Analysis
Stakeholder Workshops
Brainstorming and Creative Sessions
Creative Concepts
Aesthetic Direction
Rapid Prototyping
Design Engineering
3D CAD Development and CGI Renders
Design for Manufacture
Design for Assembly
Production Support
Packaging Design
Information Design and Digital Design
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We partner with ambitious and innovative brands, companies and start-ups to create commercial value through design

What Our Clients Think

  • “Tone did a simply superb job of managing the whole process. Everyone, most importantly the client, was impressed with the results.”

    Dr. Stephen Green
    Senior Teaching Fellow – Imperial College London

  • “Tone’s co-ordination of the prototypes production phase was key to control both of quality and time management.”

    Matteo De Donatis
    Chief Product Officer, Co-founder – Medirio

  • “Tone provided invaluable expertise helping design two of our new ground-breaking healthcare apps. They have been critical in implementing user interaction and user experience, generating professional graphic content and helping define our brand.”

    Sebastien Cuvelier Mussalian
    CEO and Founder – Pix Medical

Book in a Free Consultation
We provide genuine innovation, solving real world needs through unique and beautifully executed product design. Get in touch today.
get in touch

We are tone design consultants.
A creative consultancy delivering product design, digital design, brand design and insight from concept to market.

Registered company in England and Wales number 10531572

Get in Touch

020 8191 7379

Somerset House

Registered Company in England and Wales 10531572

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