Our values guide the way we think, work, and communicate.

These are the 6 statements that define our approach to innovation.

Stay Beginners, Challenge Everything

By keeping an open mindset and always challenging the status quo, we are able to find the most valuable market opportunities and harness them through innovative design.

Start by Listening

Design is too important to be left only to designers. We use in depth research to listen and learn from the people we’re designing for, tapping into their knowledge and expertise.

Design, Build, Test. Repeat.

Experiment with ideas and solutions that address the problem. Persevere, continuing to iterate and prototype until you get it right.

Take Great Care

Creating innovative products requires absolute, dedicated and passionate service to the end user. Carelessness is not an option.

Make a Difference

The creation of things that have an impact on our world is at the core of what design means to us.

A Designer’s Work is Never Done

We always strive for perfection, and spend time nurturing the best ideas.

Learn more about the design process
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We are tone design consultants.
A creative consultancy delivering product design, digital design, brand design and insight from concept to market.

Registered company in England and Wales number 10531572

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020 8191 7379

Somerset House

Registered Company in England and Wales 10531572

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