Redefining The Drive Through Experience
The drive through experience has gone from being new and exciting, to a stale process that is often inconvenient. We were asked to uncover new opportunities for innovation, that will increase fun and customer engagement.
We spent time fully understanding the needs of all stakeholders, and observing common patterns of customer behaviour. We then designed new and exciting experiences, that were then prototyped in live situations.
We developed a selection of 6 refined ideas, which were presented to the client via a prototype and accompanying concept videos. The output was tailored towards the client taking the ideas to internal pitches for further funding.