Redefining The Drive Through Experience

Problem

The drive through experience has gone from being new and exciting, to a stale process that is often inconvenient. We were asked to uncover new opportunities for innovation, that will increase fun and customer engagement.

Approach

We spent time fully understanding the needs of all stakeholders, and observing common patterns of customer behaviour. We then designed new and exciting experiences, that were then prototyped in live situations.

Solution

We developed a selection of 6 refined ideas, which were presented to the client via a prototype and accompanying concept videos. The output was tailored towards the client taking the ideas to internal pitches for further funding.

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About

We are tone design consultants.
A creative consultancy delivering product design, digital design, brand design and insight from concept to market.

Registered company in England and Wales number 10531572

Get in Touch

020 8191 7379
studio@tone.design

Makerversity
Somerset House
London
WC2R 1LA

Registered Company in England and Wales 10531572

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