Connected Diabetes Ecosystem


Existing diabetes care devices are fragmented, confusing and not well suited to the needs of a new generation of tech savvy patients. 


We reimagined the existing products from the ground up. By directly consulting with patients and with full consideration of the technical constraints, we designed a new range of products for Type 1 and Type 2 diabetics.


We designed a fully connected glucometer and insulin pen, which feed data readings back to an app and learn from long term trends – nudging users towards better patterns of behaviour.

Diabetes is a huge problem. It’s chronic disease, and long term patient outcomes significantly depend on how effective individuals are at managing their condition from day 1. Bad management can lead to complications such as loss of eyesight, kidney failure, sexual dysfunction, amputation and more.
Despite this, it is notoriously difficult for patients to adhere to the interventions they’ve been prescribed. Gluco Duo is a concept that aims to take the complexity out of diabetes management.
By asking ourselves “How might we improve diabetes care in the UK?”, we widened the pool of potential solutions and removed artificial constraints. Through a thorough process of human centred design, we created a huge range of ideas, built them, tested them, and improved them through iteration.
Thorough research was key to developing a well considered outcome. We gained statistical feedback from over 150 diabetics, alongside one on one interviews with all key stakeholders including diabetics, diabetic specialist nurses, doctors, industry experts and more.
This upfront research fed into the creative process, where we ran innovation workshops and design sprints with a multi-disciplinary team of designers, engineers and human factors specialists.
Diabetes product design ecosystem model
 The Result
The result has been fully considered from aesthetic design and interaction to usability, regulatory, privacy and the business model.
A novel internal mechanism was developed, with consideration of the regulatory constraints, that allows for an ‘all in one’ glucometer that combines three products (test strips, finger pricker, glucometer) into just one.
The injector pen was also infused with simple but powerful technology, allowing for data logging, communication and an injection history on device.
High quality aesthetic models were then produced to effectively communicate the idea to a range of audiences.

“I’m very close to having to start on insulin therapy, but I’ve been putting off because I’m scared of the devices. Gluco Duo is something I’d love to get my hands on, it’s something I would actually like to use for testing and injecting … even in public!”

Rob Barnstone - Type 2 Diabetic
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We are tone design consultants.
A creative consultancy delivering product design, digital design, brand design and insight from concept to market.

Registered company in England and Wales number 10531572

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Registered Company in England and Wales 10531572

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