Tone was born from an insatiable appetite to imagine and create the future. 

Founded by Matthew Durbin and Oscar Daws, Tone is an agile and growing product design agency based in central London.


We start by looking at the big picture. This is what allows us to be targeted about the problems we solve, and how we solve them. 


This allows us to set meaningful creative constraints, to design and develop a range of new ideas aligned to your goals.


Then it’s time to make make the idea a reality. Expertise underpins our confidence in transforming an idea into a commercial success.

Our Core Services

  • Product Design and Development
  • Market Research and Insights
  • Creative Workshops and Idea Generation
  • Product Design and Styling
  • Technical Development
  • 3D CAD and Photo-realistic renders
  • Design for Manufacture
  • Packaging Design
  • read about our design process
  • Digital Design and User Experience
  • User Experience
  • User Interface
  • Animations and Micro Interactions
  • High Resolution Mock-Ups and Prototyping
  • Design System Guidelines
  • Development Support
  • Marketing Renders
  • Talk to us about digital products
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Oscar Daws
Oscar Daws

Founder - business director

Prior to founding tone, Oscar worked for several of London’s major design consultancies as a freelance product designer. He delivered projects in the medical, consumer and transport sectors and has been featured in, and written for, various publications. He has designed for top 10 pharma companies, alongside international household consumer brands.

Matthew Durbin
Matthew Durbin

Founder - creative director

Matthew built up his experience as a London based design freelancer, working with various top London firms on consumer products for household names such as TomTom, Kodak, and many more. He is fascinated by the psychology behind design, alongside harnessing new technologies to help new and existing brands build products that will transform their markets.

previous projects –

previous projects –

Our Space

We are based in Somerset House, right in the beating heart of Central London.

With a rich history dating back to 1776, this iconic building has always been home to the best of British art and design.

Today, it supports some of the most exciting design talent and entrepreneurial spirit in the capital. 

Our extensive workshop facilities allow us to prototype and test almost anything. 

Making and iterating is an essential part of the creative design process. That’s why we have access to a range of 3D printers, model making equipment, laser cutters and much more.

We make ideas real early, and fast. 

What we’re up to

Talk To Us About Your Project
Get In Touch Below For A Completely Free Consultation
Get in Touch

We are tone design consultants.
A creative consultancy delivering product design, digital design, brand design and insight from concept to market.

Registered company in England and Wales number 10531572

Get in Touch

020 8191 7379

Somerset House

Registered Company in England and Wales 10531572

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